Episode 46 | How to Leverage Capitalism to ‘Love One Another’

Show Summary

Despite its indisputable record of improving standards of living for the poorest of people throughout human history, free market capitalism is all too often demonized – ignorantly – in 21st century American culture. In the Christian community, anti-capitalist Christians refer to 1 Timothy 6:10 which states “For the love of money is a root of all kinds of evil…” (NIV) in their condemnation of economic liberty because they ignorantly equate capitalism with the love of money.

Yet Christian entrepreneurs Gilbert and Brittnee Gonzalez are shattering that ignorance one sale at a time through a business venture called Trail Forty. The Gonzalezes are passionate about following Christ’s command to “love one another” (John 13:34) on a daily basis – and they’re leveraging capitalism to follow His command to an ever-increasing extent.

Christian or not, you’ll never think of capitalism in the same way after listening to Episode 46!

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Gilbert and Brittnee Gonzalez

Gilbert and Brittnee Gonzalez are Christian entrepreneurs who are passionate about the outdoors and serving others. They grew tired and frustrated of being unable to help others when they learned of others’ needs, so they started an outdoor gear company called Trail Forty to help them be a blessing to others. Founded just one year ago, Trail Forty is already gaining traction in the marketplace, and Gilbert and Brittnee are thrilled with their growing opportunities to turn their faith into action on a daily basis as a result.

In addition to being entrepreneurs, Gilbert works as a graphic designer and marketing strategist, and Brittnee works as a nutritionist at a children’s hospital. They are expecting their first child in October of 2017, and they stay active through martial arts, surfing, skateboarding, backpacking, fishing, and camping. The Gonzalezes love the outdoors so much that they don’t even own a TV!

Gilbert and Brittnee’s “Must Read” Books: Scaling Up by Verne Harnish | Crucial Conversations by Kerry Patterson, Joseph Grenny, Ron McMillan, and Al Switzler

Connect with Gilbert and Brittnee: TrailForty.com | Facebook | Instagram | Twitter | YouTube

Episode 46 Highlights

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Why do you think economic liberty sometimes gets a bad wrap in American culture? How might Americans’ opinions about economic liberty change after listening to Episode 46?

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Living The Pursuit is a venture created by Ross Brown that helps people understand and embrace the nature and power of liberty so they can live out their life passions, achieve their happiness, and empower their neighbors to do the same. Learn more about LTP here!